CH-Bioforce at in-cosmetics Global 2026 — new ingredients, new collaborations

HAIRFORSENSE™ Technology: A new generation of bio-based, microplastic-free hairstyling performance

For decades, hairstyling performance has relied on fossil-derived synthetic polymers to deliver hold, texture and control. While skincare and hair care have undergone significant sustainability-driven innovation, hairstyling has remained largely unchanged and is still dependent on petrochemical film formers that persist in the environment and increasingly fall under microplastic scrutiny.